movies and web series


In the last few years, Indian cinema has not been in its best position. As COVID-19 crashed in India, in the end of 2019 the whole cinema market was shut down for months, and after restarting the industry, directors and producers started to direct and invest in web series and short films as the budget was low for this type of project and mainly the cinema halls were shut. This was one of the best chances for the web series and shortfilm makers to take over the market, and they did their best due to this, the so-called "OTT" market boomed, and a new wave of binge watching was introduced in India. Hundreds of web series and shortfilms were made throughout the pandemic, and as the budget was almost half that of any film but the earnings were high due to consumption by the targeted audience and social media marketing as they did brand collaborations, influencer marketing, etc., this was the golden phase for the over the top (OTT) media industry. The wave of OTT is still on and it seems unstoppable in every aspect. This is all due to the pandemic, but a main reason for this type of growth in media is because of the lower budget and because movies usually took a year and a half to release whereas series and short films were made in half the time of a movie. In six to eight months, series and short films are made yearly as they release seasons after seasons till they have the content, which gives them the benefit of targeting their target audience. Before COVID 19, OTT was not a market to get into as it didn’t have a great impact then, but today we prefer OTTs over movies as movies have a time duration of 2-3 hours and web series have a time duration of 9-10 hours. This duration of web series delivers in a more detailed way in comparison to theatre movies. OTT platforms give you flexibility to watch their content wherever and whenever as per your personal 

 

 

 Preference This gives the consumer an effective option. A movie ticket costs you around 300 to 500 rupees for a single screening, whereas online platforms offer you great subscription deals of 199 per month or 999 annually where you can watch recently released movies and web series that are released on their particular platforms. This are the reasons why viewers are going for

Now that OTT has become an exponential revenue generator, producers who spend a huge amount of money on theatres have more options. As ott platforms have no boundaries, cast and crew members can reach a vast number of audiences, which leads to more exposure of their talent. Till now, there are no major disadvantages of otts except that a poor Internet connection will not be able to enjoy a smooth viewing experience. As per the Ormax ott audience reports released in 2022, India’s ott base grew by 20% from 353 million to 424 million people. No doubt, ott is going to be the big future of media industry. The main reason behind the rapid adoption and evolution Internet infrastructure has contributed to the enormous popularity of OTT in India as a developing country OTT's future in India is going to be bright but the start of OTT was actually done in 2008 by Bigflix, which was owned by Reliance Entertainment, and after that eventually, after 2014, OTT started to thrive in India. The first COVID wave had a great impact on OTT as people were not heading out OTT gave them a chance to watch their favourite genre of web series, short films, and movies. OTT is very cost effective as you can watch anytime and anywhere. However, OTT is not the replacement for cinematic theatre as cinema halls give you the mesmerising experience of the 3D visual and Dolby Atmos audio. Dolby cinema halls have better aspect ratios, resolutions, and audio quality. Cinema halls give you a euphoric feeling after the movie. The post and end credits hit you, and while you're walking out of a cinema hall, you feel like you're on top of the world. This is why cinema halls offer a temporary escape from reality even after the movie has ended. shortfilms web series is all about experiencing the way you want or having a perfect balance of OTTs and cinema halls.

 

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In the last few years, Indian cinema has not been in its best position. As COVID-19 crashed in India, in the end of 2019 the whole cinema market was shut down for months, and after restarting the industry, directors and producers started to direct and invest in web series and short films as the budget was low for this type of project and mainly the cinema halls were shut. This was one of the best chances for the web series and shortfilm makers to take over the market, and they did their best due to this, the so-called "OTT" market boomed, and a new wave of binge watching was introduced in India. Hundreds of web series and shortfilms were made throughout the pandemic, and as the budget was almost half that of any film but the earnings were high due to consumption by the targeted audience and social media marketing as they did brand collaborations, influencer marketing, etc., this was the golden phase for the over the top (OTT) media industry. The wave of OTT is still on and it seems unstoppable in every aspect. This is all due to the pandemic, but a main reason for this type of growth in media is because of the lower budget and because movies usually took a year and a half to release whereas series and short films were made in half the time of a movie. In six to eight months, series and short films are made yearly as they release seasons after seasons till they have the content, which gives them the benefit of targeting their target audience. Before COVID 19, OTT was not a market to get into as it didn’t have a great impact then, but today we prefer OTTs over movies as movies have a time duration of 2-3 hours and web series have a time duration of 9-10 hours. This duration of web series delivers in a more detailed way in comparison to theatre movies. OTT platforms give you flexibility to watch their content wherever and whenever as per your personal 

 

 Preference This gives the consumer an effective option. A movie ticket costs you around 300 to 500 rupees for a single screening, whereas online platforms offer you great subscription deals of 199 per month or 999 annually where you can watch recently released movies and web series that are released on their particular platforms. This are the reasons why viewers are going for

Now that OTT has become an exponential revenue generator, producers who spend a huge amount of money on theatres have more options. As ott platforms have no boundaries, cast and crew members can reach a vast number of audiences, which leads to more exposure of their talent. Till now, there are no major disadvantages of otts except that a poor Internet connection will not be able to enjoy a smooth viewing experience. As per the Ormax ott audience reports released in 2022, India’s ott base grew by 20% from 353 million to 424 million people. No doubt, ott is going to be the big future of media industry. The main reason behind the rapid adoption and evolution Internet infrastructure has contributed to the enormous popularity of OTT in India as a developing country OTT's future in India is going to be bright but the start of OTT was actually done in 2008 by Bigflix, which was owned by Reliance Entertainment, and after that eventually, after 2014, OTT started to thrive in India. The first COVID wave had a great impact on OTT as people were not heading out OTT gave them a chance to watch their favourite genre of web series, short films, and movies. OTT is very cost effective as you can watch anytime and anywhere. However, OTT is not the replacement for cinematic theatre as cinema halls give you the mesmerising experience of the 3D visual and Dolby Atmos audio. Dolby cinema halls have better aspect ratios, resolutions, and audio quality. Cinema halls give you a euphoric feeling after the movie. The post and end credits hit you, and while you're walking out of a cinema hall, you feel like you're on top of the world. This is why cinema halls offer a temporary escape from reality even after the movie has ended. shortfilms web series is all about experiencing the way you want or having a perfect balance of OTTs and cinema halls.